Some much content, so little time?
Facebook’s mission to promote videos effectively on the platform is taking shape now. Its efforts are seriously working. And, the surprise is– it’s now challenging YouTube in video consumption. They are also actively poaching YouTubers with big subscriber basis to jump ship and join Facebook. According to a social media analytics company, Socialbakers, native Facebook videos are at the verge of giving tough competition to YouTube videos in terms of number of shares.
Generally digital marketers had placed their confidence on the YouTube view counter to judge the effectiveness of their videos success. It was considered the only vital and authentic platform for distributing and watching content. But, the recent public video data on Facebook shows that YouTube is the only platform that attracts visitors to watch videos.
Facebook’s upper hand on engagement is likely what’s compelling creators like brands, businesses and celebrities to shift their video distribution emphasis from YouTube to Facebook. The feedback received from the users was quite interesting. They said it is much easier to like, comment and interact on Facebook native videos.
According to a study, by the end of the year, the number of marketing videos uploaded directly to Facebook will outnumber to those posted on YouTube. Socialbakers also analyzed the number of video interactions between the two sites. They found the share of interactions increased on Facebook and decreased on YouTube.
If you pay heed to your Facebook, you will notice the increase of videos on your news feed. This is going to get more common now. It is a good sign for online marketers. They can now concentrate more on Facebook to populate their videos to get more viral.
As it is easier to like, share or comment on Facebook videos, your fans, users and customers can enjoy communicating the way they want. The user-friendly features will allow them to spend time on your videos and act to make decisions. Top Tip: Have a strong call to action. So, it is totally a win-win situation for you to spread more about your products and services, and get closer to your customers. Make sure you have a well produced video and a budget to promote your videos.
Majority of digital marketers have started adopting Facebook for video population. For sure, your competitors too might be using it.
Why should you be left behind?
Act now. Incorporate it in your digital marketing strategies to get good online results.
Image courtesy of StockFresh
The pressure of standing out from the others in the noisy environment of social media compels an online marketer to plan and implement unhealthy behaviours such as over posting, not engaging and just calling up the visitors and so on. Although this strategy will have a positive impact in a short term, but can be detrimental to in the long run.
I have over the time established many things that work for me. Here, I am passing my shortlist on to you to apply for your business. These tips will definitely work for your brand and help you get more engagement on social media.
You will admit quality always trumps quantity every time. Do not be in the habit of posting anything. You will be counted as a blabber mouth. Your followers will not appreciate if you flood you social media accounts with lot of posts without any reason. Your followers are always in search of quality information from your end. So you need to make sure to post relevant information to keep your customers engaged for long.
Now the question arises -How can you keep your audience engaged?
One good way of doing this is sharing trending content from your industry. Do not use your social media channels as a bragging platform. Just do not use them for self-promotion. You should also share stories and news from other valuable resources. For example, look for viral videos of inspirational moments and interesting scenarios, and re-share with your own unique spin. This will help you engage better with your audience. You can also scan news for the highest covered media stories, and add unique perspective keeping relevance to your brand.
You can also engage your audience better by hosting a contest. Contests are not only excellent way to engage but a better way to market your business. When you are hosting a contest, make sure the prize you offer is appealing and useful for your customer base. For example, if your business centres on selling electronic items, you should offer audience the chance to win latest tablets and other electronic gadgets. The contest will definitely boost your online visibility.
Keep in mind social media is a great tool for making your business grows rapidly. A good presence on social media lets your audience and customers know you are there for them. You can address their concerns instantly to give them a wonderful customer experience.
Image by kentoh via StockFresh
While there are probably hundreds or more of social media acronyms out there, we’re going to focus on 40 social media acronyms we think you should know. By Brooke Ballard on Streamfeed.
A handy infographic from Prohibition –
They put their heads together at Prohibition HQ and decided to create a resource that would help anyone looking to amend their social media channels. We have created the Ultimate Social Media Cheat Sheet to help you quickly check the best formats for posting pictures and videos across the most popular social media platforms. Feel free to go through it and use it at your leisure. Did we miss something of the cheat sheet? If so what was it?
Courtesy of: Prohibition PR
More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Via Pamorama