Facebook’s mission to promote videos effectively on the platform is taking shape now. Its efforts are seriously working. And, the surprise is– it’s now challenging YouTube in video consumption. They are also actively poaching YouTubers with big subscriber basis to jump ship and join Facebook. According to a social media analytics company, Socialbakers, native Facebook videos are at the verge of giving tough competition to YouTube videos in terms of number of shares.
Generally digital marketers had placed their confidence on the YouTube view counter to judge the effectiveness of their videos success. It was considered the only vital and authentic platform for distributing and watching content. But, the recent public video data on Facebook shows that YouTube is the only platform that attracts visitors to watch videos.
Facebook’s upper hand on engagement is likely what’s compelling creators like brands, businesses and celebrities to shift their video distribution emphasis from YouTube to Facebook. The feedback received from the users was quite interesting. They said it is much easier to like, comment and interact on Facebook native videos.
According to a study, by the end of the year, the number of marketing videos uploaded directly to Facebook will outnumber to those posted on YouTube. Socialbakers also analyzed the number of video interactions between the two sites. They found the share of interactions increased on Facebook and decreased on YouTube.
If you pay heed to your Facebook, you will notice the increase of videos on your news feed. This is going to get more common now. It is a good sign for online marketers. They can now concentrate more on Facebook to populate their videos to get more viral.
As it is easier to like, share or comment on Facebook videos, your fans, users and customers can enjoy communicating the way they want. The user-friendly features will allow them to spend time on your videos and act to make decisions. Top Tip: Have a strong call to action. So, it is totally a win-win situation for you to spread more about your products and services, and get closer to your customers. Make sure you have a well produced video and a budget to promote your videos.
Majority of digital marketers have started adopting Facebook for video population. For sure, your competitors too might be using it.
Why should you be left behind?
Act now. Incorporate it in your digital marketing strategies to get good online results.
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