Are you prepared to see more video in your Twitter stream?
Twitter, a renowned name in social media has launched a new consumer video product. The video product allows users to record, make changes, and add tweet video clips directly through the app. Videos taken within the app or uploaded from the camera roll will have a 30 second time limit analogous to Vine’s 6 second limit or 140 -character limit for tweets. There is a possibility that the new video service of Twitter will compete Vine, though Twitter says it is dedicated to both the products.
According to Twitter, the new video service is a new way to capture videos and have private conversations between small groups. It is a service designed to entice users, and keep them engaged for long. The service will be easier to use during news events like protests. It will also work on the company’s bonding with the users of Vine. Twitter has designed the new video service with the aim to make Twitter app stickier with users. And, it makes more than just looking at the tweets.
Twitter understands the importance of a video. Findings show more than 60% of consumers spend at least two minutes watching a video that educates them about the products they want to buy. Video is an effective story teller which keeps the users engaged. Every digital marketing player believes in the magic of video. So does the Twitter. The company believes it will drive more user engagement. If the users are able to create and consume videos within their timeline, they will be keener in checking the apps more regularly. The feature will also help Twitter’s video advertising efforts as the users will get more accustomed to videos in their streams.
As Twitter expands its video efforts, it is deemed to have more data on which the users watch most of the content. Introduction of consumer video also carries importance to its product, Vine. Vine has served as a single video offering for regular users. The new tool of Twitter has a number of striking similarities.
The consumer video allows users to capture videos in parts. Also, you can edit or rearrange them exactly in the same way you can edit Vine videos. Both of these products, Vine and Twitter, play within Twitter’s timeline.
Jinen Kamdar, the product director at Twitter says – Twitter video is not a threat to Vine. And, the two products have different audiences. On one side, Vine is for short-form entertainment. And, Twitter videos will give more benefits to use cases like breaking news and events.
Derek is Social Media Manager at Home Strategic – Isle of Man