Great post by Kapil Jekishan from Webquacker. Top Tip: Avoid sending LinkedIn requests from the LinkedIn app using your mobile device as there is no scope to personalise your message.
Facebook’s mission to promote videos effectively on the platform is taking shape now. Its efforts are seriously working. And, the surprise is– it’s now challenging YouTube in video consumption. They are also actively poaching YouTubers with big subscriber basis to jump ship and join Facebook. According to a social media analytics company, Socialbakers, native Facebook videos are at the verge of giving tough competition to YouTube videos in terms of number of shares.
Generally digital marketers had placed their confidence on the YouTube view counter to judge the effectiveness of their videos success. It was considered the only vital and authentic platform for distributing and watching content. But, the recent public video data on Facebook shows that YouTube is the only platform that attracts visitors to watch videos.
Facebook’s upper hand on engagement is likely what’s compelling creators like brands, businesses and celebrities to shift their video distribution emphasis from YouTube to Facebook. The feedback received from the users was quite interesting. They said it is much easier to like, comment and interact on Facebook native videos.
According to a study, by the end of the year, the number of marketing videos uploaded directly to Facebook will outnumber to those posted on YouTube. Socialbakers also analyzed the number of video interactions between the two sites. They found the share of interactions increased on Facebook and decreased on YouTube.
If you pay heed to your Facebook, you will notice the increase of videos on your news feed. This is going to get more common now. It is a good sign for online marketers. They can now concentrate more on Facebook to populate their videos to get more viral.
As it is easier to like, share or comment on Facebook videos, your fans, users and customers can enjoy communicating the way they want. The user-friendly features will allow them to spend time on your videos and act to make decisions. Top Tip: Have a strong call to action. So, it is totally a win-win situation for you to spread more about your products and services, and get closer to your customers. Make sure you have a well produced video and a budget to promote your videos.
Majority of digital marketers have started adopting Facebook for video population. For sure, your competitors too might be using it.
Why should you be left behind?
Act now. Incorporate it in your digital marketing strategies to get good online results.
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Social media, which was once considered as a passing craze, has quickly been integrated into the core of digital marketing. But, in spite of that, today, you will come across many who say it does not help in making money. The saying is totally a myth. There are many successfully digital marketers who are making good money out of their social media marketing efforts. If you are not able to make money, you are going somewhere wrong. You strategy is wrong and you’re not using the channels properly.
Just think about these social media sites – Facebook, LinkedIn, Instagram, Twitter and YouTube. These sites are counted as largest sites offering robust ways to reach potential audience and convert them into buyers, influencing the bottom line.
What is important here to note is how to use the medium. How should you account ROI in social media? How much does integrating other digital marketing strategies in social media will benefit to yield more ROI? These questions will help you find out right ways to use social media channels for your benefit.
Set realistic goals and define how you will calculate ROI
Settings up realistic goals and defining how you will calculate ROI is of utmost important. You need to define the results to measure metrics. You need to strategize effectively to establish relevant conversations with your fans, followers and customers. You will need to find out how much you will spend on your social media marketing efforts and compare that with the results you get.
Customized content for different platforms
The buying behaviour of consumers keeps on evolving. Today, social mostly resides on smartphones. More customers are interested to watch catchy short videos carrying strong messages. So, you need to take into account how your content is to be viewed. Buyers today want to research more before making a purchase. You need to find how your content is going to be viewed. The trend is viewing of short-form videos on the likes of Instagram & Vine mostly user-generated content. They are highly beneficial outlets for customer engagement. Your social strategies will give you good ROI if you know how to use content on different channels. Use top channels and use videos, images and other content formats to engage your audience, and turn them into prospects.
Develop healthy conversations with your fans and customers
Social media is NOT just about selling. Use it to establish healthy conversation with your fans and customers. Listen first before you jump in. You should keep yourself up to date about the activities of your followers and customers. Not only with your audiences and customers, engage in communities related to your industry and be active.
So, if you really want a high ROI from your Social Media efforts, make sure you have a budget. Know what ROI means to you and take measures accordingly. Make sure you have a strategy but be ready to adapt to the ever changing landscape of Social.
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Content marketing is a thriving industry right now. According to latest findings, almost 90% of marketers are using content marketing strategies to make a successful online presence, and communicate effectively with their various audiences.
Looking at the brighter prospects of content marketing in the year 2015, it’s high time for you to embrace best strategies for more tangible and profitable results. Businesses from all segments are in the process of making concrete plans to boost their online marketing efforts. For example, they are increasing their budget and creating more content than before to get most out of their efforts.
Content marketing strategists have identified some top content marketing strategies to watch out in 2015. These trends will definitely help in devising strategies that will yield long lasting results.
Eager to know what the latest content marketing trends in 2015 are?
Let’s have a look what they are. Also, analyze whether your content marketing strategies cover these trends or not.
Content marketing will become more targeted and personal
Content marketing will take a more targeted seat now. It will adopt a micro-targeting approach in 2015 where businesses will get closer to their customers and know what exactly their requirements are. This is going to develop trust and customer loyalty in the long run. All this will further help businesses build up long lasting business relations with their customers.
Use of more content automated marketing tools
Today, online marketers are starting to get more comfortable using advanced technology to drive more users. It has been projected that by the year 2017, they will expand their budget on this channel. Also, it was estimated 40% of digital marketing leaders agree they need to improve their technologies if they want to do well in their industry. Use of marketing automated tool in the content marketing strategy is also a hot 2015 marketing trend. If you integrate automation tool into your system, you can enjoy the benefits of generating more conversions and revenue.
Use of more business professional writers and focus more on distribution channels
Digital marketers are now using more refined and reliable publication channels to populate their content. These publication channels give value to only good quality unique content. Looking at the demand of quality content, businesses should concentrate more on building their own team of content marketing. This will help them to create quality content for engaging audience. It has also been projected that marketers will more focus more in 2015 to distribute their content on top distribution channels for the targeted audience.
Content marketing and social media will go hand in hand
Digital marketers in 2015 will understand more about the importance of social media and are going to use it as a very vital distribution channel. They will see more business coming their way if they use top social media platforms in their marketing strategies.
Content marketing is definitely evolving in 2015. So; it’s high time for businesses to make best use of these strategies to take their business to the next level.
Take a look at my Blog – My Digital Domain – Derek Richardson for some interesting infographics.
Image courtesy of ra2studio at StockFresh
Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals for the year, and about one third (32.3 percent) have a content marketing strategy in place. Via SocialTimes
The pressure of standing out from the others in the noisy environment of social media compels an online marketer to plan and implement unhealthy behaviours such as over posting, not engaging and just calling up the visitors and so on. Although this strategy will have a positive impact in a short term, but can be detrimental to in the long run.
I have over the time established many things that work for me. Here, I am passing my shortlist on to you to apply for your business. These tips will definitely work for your brand and help you get more engagement on social media.
You will admit quality always trumps quantity every time. Do not be in the habit of posting anything. You will be counted as a blabber mouth. Your followers will not appreciate if you flood you social media accounts with lot of posts without any reason. Your followers are always in search of quality information from your end. So you need to make sure to post relevant information to keep your customers engaged for long.
Now the question arises -How can you keep your audience engaged?
One good way of doing this is sharing trending content from your industry. Do not use your social media channels as a bragging platform. Just do not use them for self-promotion. You should also share stories and news from other valuable resources. For example, look for viral videos of inspirational moments and interesting scenarios, and re-share with your own unique spin. This will help you engage better with your audience. You can also scan news for the highest covered media stories, and add unique perspective keeping relevance to your brand.
You can also engage your audience better by hosting a contest. Contests are not only excellent way to engage but a better way to market your business. When you are hosting a contest, make sure the prize you offer is appealing and useful for your customer base. For example, if your business centres on selling electronic items, you should offer audience the chance to win latest tablets and other electronic gadgets. The contest will definitely boost your online visibility.
Keep in mind social media is a great tool for making your business grows rapidly. A good presence on social media lets your audience and customers know you are there for them. You can address their concerns instantly to give them a wonderful customer experience.
Image by kentoh via StockFresh