The future of the importance of radio air-play vs net-play is in question.
More and more people are going online everyday and this will grow worldwide. This means that net-play will become more important…
Over the course of the next 5-6 years, the importance of getting Air-Play on terrestrial i.e. traditional, programmed radio will drastically decline, as people are switching to the Internet (and by extension, to each other) as the #1 way of sourcing music programs. We will see a drastic increase in fragmentation as people will do anything from carefully customizing each track in their lists to just listen to ‘what’s on’ – and there will be 100s of permutations in between. From total engagement to total passive consumption, there will be offers covering each – and they will all be connected.
Because of the strong uptake in next generation mobile devices (fka cell phones), the explosive proliferation of social networks and the drastic increase in wireless broadband capabilities at ever decreasing costs (yes, not yet – but give it another 18 months) we will see people use their mobile devices as prime instruments of listening to radio-like music programs – there will be hundreds of radio/music apps available via the various app stores that each device maker AND operator will offer; some paid, most feels-like-free, some sponsored.
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