Faithless have partnered with auto brand Fiat to launch what is being called the first ‘prommercial’ – and what could indicate the future direction of music funding. A three-minute music video for the new single ‘Feelin’ Good‘ which premiered during an advertising break for ‘Big Brother‘ in the UK. There will be no Fiat logo-ing during the video – only the presence of a blue Punto Evo car, a cameo character in the video’s storyline. Following the premiere, 30-second edited versions of the same video will air as part of a conventional Fiat ad campaign. A special edition of the car, named the Feelin’ Good, will also go on sale.