We are getting ever closer to spring here on the Isle of Man, the 21st of March can’t come soon enough. I am loving the fact that we are getting more lighter in the morning and afternoon’s. It makes such a difference to my body and mind. Sunset tonight is at 17h39, this is so much better than the peak of winter when the sun sets at 15h50. It’s still cold with a maximum temperate of 7C but, we haven’t had a storm a few weeks.
My last post was on the 12 January, so I thought I better get some words down and not leave it for another month.
There has been lots of new happenings in the digital landscape. Organic reach is down on Facebook, we knew this was going to happen. One thing I found out last week is how Facebook measures organic reach and I’m sure not a lot of people know this! Organic reach is measured when your post is loaded into the newsfeed, so if a person doesn’t scroll down and see your post, Facebook still regards that as a view, rather sneaky on their behalf. Not to mention a video view is measured at only three seconds!
Instagram made a raft of changes to their algorithm in January and we are seeing the effects of this now. Your posts will only be seen by a maximum of 10% of people who follow you, but if it gets good engagement then it will be shown to more. Comment pods have been banned and users will be penalised if they are used. If you are one of those people who adds your hashtags to the comments you will be penalised for doing this! The best organic reach is without a doubt on Instagram Stories, these can used is a very creative way, the magic happens in Stories!
Snapchat have not impressed their core user base with the new update. They have tried to make amends by adding GIF stickers for Stories. Will it be enough? The petition set up to ask Snapchat to remove the update has been gaining a lot of traction with 1.2 million signatures.
“With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more difficult,” the petition says.
I love this world I work in, not much stays the same for long. The ever evolving digital landscape!
Thanks for reading!