Here I am again, staring into the screen and just don’t have a clue what to write about – but this challenge isn’t about anything else but just writing. So that’s what I am going to do. I’m in…
This week is the start of ‘Children in Need’ it’s a huge fundraising drive from the BBC. Last night they had a programme on called: ‘Children in Need Rocks the 90’s’ the show was presented by Sara Cox & Fearne Cotton. It had live performances from A-ha, Bananarama, Boy George, Erasure, Europe, Imagination, Jason Donovan, Katrina, Louisa Johnson, Mica Paris, Nick Heyward, OMD and UB40 featuring Ali, Astro and Mickey. I couldn’t believe what Nick Heyward looked like, he has changed so much. The most uncomfortable performance I thought was from Jason Donovan, it looked like he hadn’t been on stage singing for about 30 years. I’ll give it to Boy George, who did a great cover of Prince’s Purple Rain. Not an easy song to cover, but he did it in style and didn’t take on the parts he couldn’t hit; the choir also did an amazing job! I can’t believe I grew up in the 80’s – now I feel old, but hey that’s life and there were some amazing memories from that decade.
I was thinking about how much content is created everyday on the internet. After a quick Google search I found this from MicroFocus.com here are some of the highlights:
1,209,600 new data producing social media users each day.
656 million tweets per day!
More than 4 million hours of content uploaded to YouTube every day, with users watching 5.97 billion hours of YouTube videos each day.
67,305,600 Instagram posts uploaded each day
There are over 2 billion monthly active Facebook users, compared to 1.44 billion at the start of 2015 and 1.65 at the start of 2016.
Facebook has 1.32 billion daily active users on average as of June 2017
4.3 BILLION Facebook messages posted daily!
5.75 BILLION Facebook likes every day.
22 billion texts sent every day.
5.2 BILLION Daily Google Searches in 2017.
Then it got me thinking, with all this content being created it’s becoming harder to be found. YouTube is regarded as the second biggest search engine, but it is really hard to break through. The formula at the moment amongst YouTubers is collaborations. That seems to work and I see Casey Neistat announced he is going to use his YouTube audience to introduce new creators, this is being sponsored by Samsung. Samsung has being doing some amazing work in the creator space which is great to see. I can’t say the same for Apple, they just don’t seem to be bothered and I think this will eventually catch up with them and who knows where it will take them.
If you have any thoughts on how to break through the clutter and noise, please add a comment or get in touch! I would love to hear your thoughts.
Thanks for reading.