Facebook, the social media giant has already made a niche in the mobile advertisement ecosystem. There are several factors working in the favour of Facebook. Some of the top factors include its reach among avid social users, engagement and the captive audience. Facebook has no intentions or plans to stop the momentum it has gained till date. To add more, it unveiled its new venture, Audience Network at the F8 developer’s conference in San Francisco. It is a new feather in Facebook’s cap as the tool serves ads to third-party mobile apps.
The Facebook Audience Network project allows existing advertisers on Facebook to have their advertisements placed at the top of the mobile screen or in another apps outside the social media platform. Audience Network is more beneficial for marketers who know the importance of mobile marketing.
How Facebook Audience Network will play a major role in the mobile ad world?
The Audience Network on Facebook has the potential to execute against the integrated formats and personalized targeting needed for mobile ads to do succeed. It offers an option for a better ad format experience. We know customers do not love the standard ads offered to them anymore. They are always in search of something that is more customized and impressive. Facebook announced it will allow developers and publishers to offer customizable native ad formats to be filled through the network. This will help in boosting the mobile user ad experience, and witness good results. Also, the advertisers can dip into Facebook’s rich affinity data to target their ads across other mobile properties Audience Network also has a dramatic effect on the segment of paid marketing. It is a good plan to help monetize on mobile. It is a very simple way to extend Facebook advertising purchases across mobile apps. What is the best part of Audience Network is it letting advertisers contact anyone with a Facebook account even when they are not on Facebook.
What are the best ways to utilize Facebook Audience Network?
#1 Use right messages for the audience to see on mobile
It is important to put the right message for the audience. This will lead to more engagement on mobile as mobile touches are more effective than desktop messages. For maximum engagement, the videos should not be more than 15-20 seconds as users start losing interest if the videos are too long. On top of that, you also have the option of retarget as it allows you to check who watched your video and for how long.
#2Use Facebook’s cross-device reporting for more effectiveness
You will find many users who view the ads on mobile, but finalize the purchase on their desktop. But, it is really difficult to track these type of users. Facebook’s cross-device reporting is a good tool that lets you track which device users saw the message on, and on which device they finally made the purchase. The main aim behind using this tool is to track whether your ads had an impression or a click. It also has the potential to check the traffic that initiated from a mobile, but got converted on a desktop.
#3 Use mobile ads as a serving hand
Today, there are is increasing number of mobile users worldwide, but still many use desktops to make the purchase. Use Facebook mobile ads as a helping hand in desktop conversion. As the number of users on mobile phones, mobile ads can be the starting point and an indirect source of conversion to sales. This will really help when most of the conversion takes place on desktops.
#4 Make use of impressive ads
Your apps can have access to several of advertiser base. So, make sure you display ads that are of high quality and in a format that is right for you. You should be abreast with the right tactics of mobile advertisement. You should plan out more advertisement tactics in order to get the most out of the Audience Network.
Facebook’s Audience Network brings a lot of opportunity for marketers who want to get the most out their mobile marketing strategies. You can also be one of them if you want to take advantage of custom ad formats to reduce disruption. Facebook has launched Audience Network with the aim to improve relevancy of ads people view, provide greater reach for the advertisers and help developers monetize their apps.