Many people think that SEO is overrated. Some say that it’s “dead”. There are others that either think it’s unnecessary or simply have no clue about why it’s an essential part of an online marketing strategy. SEO can single-handedly make or break a business. SEO alone can help a business succeed online and off.
The Internet is the fastest growing sales channel – The reason for the huge growth is that the way people make decisions has fundamentally changed; and search engines are now an integral part of the research and buying process. A high search engine ranking gives your business access to new customers and markets. This is why search engine optimization or SEO is becoming increasingly important for businesses all over the world.
Reducing your cost of online customer acquisition – The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase over the coming years. Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus can help reduce your paid search marketing costs.
SEO delivers More Targeted and Qualified Website Visitors – Research indicates that natural search engine traffic as compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website.
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