Jackie Peters writes a very interesting post on her Blog about the discovering opportunities on the Social Web.
“Social media has fundamentally changed the way that people discover products, services and content. It’s no longer simply about the old method of product, price and placement, it’s about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can you be sure that your message is not only absorbed, but embraced, passed along and viewed as valuable? There have already been plenty of studies conducted that show us that word of mouth is the most trusted source of information for internet users. It’s probably fair to say that word of mouth is the most trusted method of discovery and influence in general. I’m much more likely to go see a movie if a good friend tells me I’ll like it versus seeing an ad”
Read her full post -Posted on November 28th, 2008 by Jackie Peters