Social media, which was once considered as a passing craze, has quickly been integrated into the core of digital marketing. But, in spite of that, today, you will come across many who say it does not help in making money. The saying is totally a myth. There are many successfully digital marketers who are making good money out of their social media marketing efforts. If you are not able to make money, you are going somewhere wrong. You strategy is wrong and you’re not using the channels properly.
Just think about these social media sites – Facebook, LinkedIn, Instagram, Twitter and YouTube. These sites are counted as largest sites offering robust ways to reach potential audience and convert them into buyers, influencing the bottom line.
What is important here to note is how to use the medium. How should you account ROI in social media? How much does integrating other digital marketing strategies in social media will benefit to yield more ROI? These questions will help you find out right ways to use social media channels for your benefit.
Set realistic goals and define how you will calculate ROI
Settings up realistic goals and defining how you will calculate ROI is of utmost important. You need to define the results to measure metrics. You need to strategize effectively to establish relevant conversations with your fans, followers and customers. You will need to find out how much you will spend on your social media marketing efforts and compare that with the results you get.
Customized content for different platforms
The buying behaviour of consumers keeps on evolving. Today, social mostly resides on smartphones. More customers are interested to watch catchy short videos carrying strong messages. So, you need to take into account how your content is to be viewed. Buyers today want to research more before making a purchase. You need to find how your content is going to be viewed. The trend is viewing of short-form videos on the likes of Instagram & Vine mostly user-generated content. They are highly beneficial outlets for customer engagement. Your social strategies will give you good ROI if you know how to use content on different channels. Use top channels and use videos, images and other content formats to engage your audience, and turn them into prospects.
Develop healthy conversations with your fans and customers
Social media is NOT just about selling. Use it to establish healthy conversation with your fans and customers. Listen first before you jump in. You should keep yourself up to date about the activities of your followers and customers. Not only with your audiences and customers, engage in communities related to your industry and be active.
So, if you really want a high ROI from your Social Media efforts, make sure you have a budget. Know what ROI means to you and take measures accordingly. Make sure you have a strategy but be ready to adapt to the ever changing landscape of Social.
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