Seth is a true visionary!
Seth recently did an interview with Rollo & Grady about the music industry.
He then related it to any industry
The music industry is really focused on the ‘industry’ part and not so much on the ‘music’ part. This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician. There’s never been a time like this before. So if your focus is on music, it’s great. If your focus is on the industry part and the limos, the advances, the lawyers, polycarbonate and vinyl, it’s horrible. The shift that is happening right now is that the people who insist on keeping the world as it was are going to get more and more frustrated until they lose their jobs. People who want to invent a whole new set of rules, a new paradigm, can’t believe their good fortune and how lucky they are that the people in the industry aren’t noticing an opportunity…
I define a tribe as a group of people sharing a common culture, a goal, a mission, probably a leader. There are tribes of people – like the ones who go to South by Southwest – who are connected because they want to remake the music industry. There is the tribe of people who follow Bruce Springsteen and will pay unreasonable amounts of money to hear him live and compare playlists. The important distinction here is that music labels used to be in the business of grabbing shelf space, on the radio and in the record store. Now, the music industry needs to realign and be in the business of finding and connecting and leading groups of people who want to follow a musician and connect with the other people who want to do the same…
Read Seth’s full post here, as always he is a master!
December marks my 19th year in the radio industry and it’s been a very interesting journey. Radio has changed a lot since my early days, the evolution of digital playout systems and heavily formatted playlists.
Radio will change even more in the next few years and how will the old school programme managers/station controllers adapt to these changes. I am very impressed at how BBC Radio 1 have embraced the web but so many stations are going to be left behind and left bankrupt.