This infographic by Two Legit Agency gives a fantastic roadmap view of your Digital marketing journey.
With a larger number of people searching online not just on the major search engines like Google, Bing and Yahoo but searches are also being performed on social media sites such as Facebook and Twitter to find out about products and services. This means it’s important that you make some room in your budget for SEO and social media to allow your products and services to be easily found online. For many companies SEO and Social Media are an important part of their company website and is a long term marketing strategy.
This infographic posted by Social Media Today has some very good points to make:
- Social media can help search engines find and index your content faster
- Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
- Your content will increase in search results for people connected to you
- Increases domain authority and the number of inbound links to your website
Infographic courtesy from: Social Media and SEO – An infographic by the team at WhiteFire, an SEO Company
Many people think that SEO is overrated. Some say that it’s “dead”. There are others that either think it’s unnecessary or simply have no clue about why it’s an essential part of an online marketing strategy. SEO can single-handedly make or break a business. SEO alone can help a business succeed online and off.
The Internet is the fastest growing sales channel – The reason for the huge growth is that the way people make decisions has fundamentally changed; and search engines are now an integral part of the research and buying process. A high search engine ranking gives your business access to new customers and markets. This is why search engine optimization or SEO is becoming increasingly important for businesses all over the world.
Reducing your cost of online customer acquisition – The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase over the coming years. Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus can help reduce your paid search marketing costs.
SEO delivers More Targeted and Qualified Website Visitors – Research indicates that natural search engine traffic as compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website.
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