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Are you prepared to see more video in your Twitter stream?
Twitter, a renowned name in social media has launched a new consumer video product. The video product allows users to record, make changes, and add tweet video clips directly through the app. Videos taken within the app or uploaded from the camera roll will have a 30 second time limit analogous to Vine’s 6 second limit or 140 -character limit for tweets. There is a possibility that the new video service of Twitter will compete Vine, though Twitter says it is dedicated to both the products.
According to Twitter, the new video service is a new way to capture videos and have private conversations between small groups. It is a service designed to entice users, and keep them engaged for long. The service will be easier to use during news events like protests. It will also work on the company’s bonding with the users of Vine. Twitter has designed the new video service with the aim to make Twitter app stickier with users. And, it makes more than just looking at the tweets.
Twitter understands the importance of a video. Findings show more than 60% of consumers spend at least two minutes watching a video that educates them about the products they want to buy. Video is an effective story teller which keeps the users engaged. Every digital marketing player believes in the magic of video. So does the Twitter. The company believes it will drive more user engagement. If the users are able to create and consume videos within their timeline, they will be keener in checking the apps more regularly. The feature will also help Twitter’s video advertising efforts as the users will get more accustomed to videos in their streams.
As Twitter expands its video efforts, it is deemed to have more data on which the users watch most of the content. Introduction of consumer video also carries importance to its product, Vine. Vine has served as a single video offering for regular users. The new tool of Twitter has a number of striking similarities.
The consumer video allows users to capture videos in parts. Also, you can edit or rearrange them exactly in the same way you can edit Vine videos. Both of these products, Vine and Twitter, play within Twitter’s timeline.
Jinen Kamdar, the product director at Twitter says – Twitter video is not a threat to Vine. And, the two products have different audiences. On one side, Vine is for short-form entertainment. And, Twitter videos will give more benefits to use cases like breaking news and events.
Derek is Social Media Manager at Home Strategic – Isle of Man
As more brands are getting into the social video space more aggressively, it’s the right time for you too to take advantage of this space. 2015 is the year of social video. There are various platforms that you can use in your digital marketing strategies, but the most talked platforms these days are the short form platforms Instagram and Vine.
While both Instagram and Vine look and operate in much the similar way, still there are a lot of differences to set these two apps apart.
Let us find out how these two apps diverge:
Duration of time for clips
The most distinguishing factor we should discuss first is the length of time they allow for clips. Instagram offers users 15 seconds whereas Vine offers just 6 seconds for the clips. The longer time duration make it easier for more people to shoot videos. But, sometimes more time can divert your users. People will spend more time watching your video only when it is interesting, if it is boring, 15 seconds can seem like a long time.
Shooting and looping
Shooting on two apps, Instagram and Vine are similar, but not identical. While you are shooting on Vine, you can hold your finger anywhere on the screen to begin. But with Instagram, you need to hit a dedicated button to start. Although the button is big and in red color, but still it is not easy to use. Instagram has a nifty feature which allows stabilizing video after the shoot. This feature makes a lot of sense when you are dealing with longer clips. The looping feature of Vine offers a good platform for animation. The best vines generally improve on their second or third re-watch.
Users and making the right choice
Both Instagram and Vine have different types of users. Completely diverse video types are produced from the two applications. Both the apps have different feels to the final outcome. Vine has an advantage as it wins in sharing. The users can ReVine posts. This gives users to circulate more about them or their business. This allows them to get more exposure. You can share your videos by email, URL links and even through text messages.
Which one is better for you?
Truthfully, both of them can be beneficial for you provided you know the right way to use them. Instagram has more than 130million+ users. And Vine users are a different audience. So, download and use both of them and start being creative.
Twitter has recently introduced 30 second video, more on this soon.
Content marketing is a thriving industry right now. According to latest findings, almost 90% of marketers are using content marketing strategies to make a successful online presence, and communicate effectively with their various audiences.
Looking at the brighter prospects of content marketing in the year 2015, it’s high time for you to embrace best strategies for more tangible and profitable results. Businesses from all segments are in the process of making concrete plans to boost their online marketing efforts. For example, they are increasing their budget and creating more content than before to get most out of their efforts.
Content marketing strategists have identified some top content marketing strategies to watch out in 2015. These trends will definitely help in devising strategies that will yield long lasting results.
Eager to know what the latest content marketing trends in 2015 are?
Let’s have a look what they are. Also, analyze whether your content marketing strategies cover these trends or not.
Content marketing will become more targeted and personal
Content marketing will take a more targeted seat now. It will adopt a micro-targeting approach in 2015 where businesses will get closer to their customers and know what exactly their requirements are. This is going to develop trust and customer loyalty in the long run. All this will further help businesses build up long lasting business relations with their customers.
Use of more content automated marketing tools
Today, online marketers are starting to get more comfortable using advanced technology to drive more users. It has been projected that by the year 2017, they will expand their budget on this channel. Also, it was estimated 40% of digital marketing leaders agree they need to improve their technologies if they want to do well in their industry. Use of marketing automated tool in the content marketing strategy is also a hot 2015 marketing trend. If you integrate automation tool into your system, you can enjoy the benefits of generating more conversions and revenue.
Use of more business professional writers and focus more on distribution channels
Digital marketers are now using more refined and reliable publication channels to populate their content. These publication channels give value to only good quality unique content. Looking at the demand of quality content, businesses should concentrate more on building their own team of content marketing. This will help them to create quality content for engaging audience. It has also been projected that marketers will more focus more in 2015 to distribute their content on top distribution channels for the targeted audience.
Content marketing and social media will go hand in hand
Digital marketers in 2015 will understand more about the importance of social media and are going to use it as a very vital distribution channel. They will see more business coming their way if they use top social media platforms in their marketing strategies.
Content marketing is definitely evolving in 2015. So; it’s high time for businesses to make best use of these strategies to take their business to the next level.
Take a look at my Blog – My Digital Domain – Derek Richardson for some interesting infographics.
Image courtesy of ra2studio at StockFresh
Online marketers have been using social media in a number of interesting ways in the last couple of years. From sharing their successful brand stories, customers’ reviews, offering new advertisings to using new integration ideas, they have used this arena of digital marketing to create solid brand awareness. However, they still have some great ways to go in understanding and promoting themselves on top and popular social media channels.
A few valuable tips mentioned below can help you reap good benefits of social media. Let us find out what they are:-
Bet high on LinkedIn Advertising – LinkedIn Advertising continues to be the top choice for more and more businesses as they realize the importance and value of creating a comprehensive strategy for this social media medium. Not just company’s pages, but the LinkedIn groups are also the best place to get leads because here you get a chance to create groups by topic or vertical, and then engage people. Advertising on LinkedIn helps businesses narrow down targets where many of the prospects are spending time and keeping their profiles updated. The Slide Share Infographics Player, a feature designed by LinkedIn helps marketers to leverage their own LinkedIn pages as sharing platforms for optimal viewing.
Promote your posts on Facebook– Facebook ads can sell your products, target your audience and help you have successful online presence. You can promote your posts on Facebook in three ways. One is by using Promoted Posts, second is Promoted Page Posts and third is Suggested Posts. Promoted posts help you promote your content directly in a users News Feeds where they generally focus their attention. These posts help you reach your fans and their friends. Promoted Page Posts appear in the sidebar of the Facebook and allow you to aim at markets that are not connected to your Facebook page. Suggested posts are similar to promote posts, but the only difference is you can promote to users who are not your fans or your fans friends. You get the ability to reach a wider market.
Use Tailored Audience feature of Twitter – The Tailored Audience feature of Twitter gives you the golden chance and flexibility to promote your business in the way that fits your business best. You have the privilege to choose from Website Visitors, CRM Audiences or UserID Tracking. It is not at all complicated to run these features.
All the above mentioned tips will help you get your business noticed on popular social media platforms such as Facebook and Twitter. Follow them to see great results in 2015.
Image courtesy of Vitaliy Kytayko (vetkit) & Rancz Andrei (ra2studio) at StockFresh
Great tips here!
Infographic by the team atSetUpABlogToday.com