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How do UK Users Consume Online Video?

Monday, 05 October 2015 by

Some interesting stats here: A survey by Hyperfine Media, looking at how users in the UK are consuming video, has revealed that 41.6% of the British prefer to watch video on a desktop, and 32.3% prefer to watch on a smartphone. Just over a quarter of respondents (26.1%) choose to watch video online via tablets.

The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent ‘Mobile-friendly’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. Dave Chaffey  

The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent ‘Mobile-friendly’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. Via SmartInsights 

Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals for the year, and about one third (32.3 percent) have a content marketing strategy in place. Via SocialTimes  

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