The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent ‘Mobile-friendly’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. Dave Chaffey
Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals for the year, and about one third (32.3 percent) have a content marketing strategy in place. Via SocialTimes
Mobile marketing in the United States is on track to generate $400 billion in sales by 2015, up from $139 billion in 2012. Via 25 Mobile Marketing Stats for 2014 that Matter | Marketing Technology Blog http://www.marketingtechblog.com/2014-mobile-stats/#ixzz32GE8F3ne Under Creative Commons License: Attribution Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook
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So what does the state of mobile marketing look like right now? This is going to change very quickly over the next few months! Via Gregory Gomer BostInnovation Staff – Thanks!