The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent ‘Mobile-friendly’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. Via SmartInsights
As more brands are getting into the social video space more aggressively, it’s the right time for you too to take advantage of this space. 2015 is the year of social video. There are various platforms that you can use in your digital marketing strategies, but the most talked platforms these days are the short form platforms Instagram and Vine.
While both Instagram and Vine look and operate in much the similar way, still there are a lot of differences to set these two apps apart.
Let us find out how these two apps diverge:
Duration of time for clips
The most distinguishing factor we should discuss first is the length of time they allow for clips. Instagram offers users 15 seconds whereas Vine offers just 6 seconds for the clips. The longer time duration make it easier for more people to shoot videos. But, sometimes more time can divert your users. People will spend more time watching your video only when it is interesting, if it is boring, 15 seconds can seem like a long time.
Shooting and looping
Shooting on two apps, Instagram and Vine are similar, but not identical. While you are shooting on Vine, you can hold your finger anywhere on the screen to begin. But with Instagram, you need to hit a dedicated button to start. Although the button is big and in red color, but still it is not easy to use. Instagram has a nifty feature which allows stabilizing video after the shoot. This feature makes a lot of sense when you are dealing with longer clips. The looping feature of Vine offers a good platform for animation. The best vines generally improve on their second or third re-watch.
Users and making the right choice
Both Instagram and Vine have different types of users. Completely diverse video types are produced from the two applications. Both the apps have different feels to the final outcome. Vine has an advantage as it wins in sharing. The users can ReVine posts. This gives users to circulate more about them or their business. This allows them to get more exposure. You can share your videos by email, URL links and even through text messages.
Which one is better for you?
Truthfully, both of them can be beneficial for you provided you know the right way to use them. Instagram has more than 130million+ users. And Vine users are a different audience. So, download and use both of them and start being creative.
Twitter has recently introduced 30 second video, more on this soon.