The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent ‘Mobile-friendly’ algorithm changes to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly. Via SmartInsights 

Which is better? Instagram or Vine?

Tuesday, 24 February 2015 by

As more brands are getting into the social video space more aggressively, it’s the right time for you too to take advantage of this space. 2015 is the year of social video. There are various platforms that you can use in your digital marketing strategies, but the most talked platforms these days are the short