In a previous post I wrote about breaking through on Social Media. There is so much content being created on a daily basis, how do you get seen in 2017.
Algorithms have been around for a long time and have played a very good part in the likes of search. Facebook was the first main social network to introduce it. Their reasoning was the average person would see over 1500 pieces of content if they didn’t use an algorithm, which I do understand and it makes sense.
Instagram and Twitter followed suit, with showing you content based on their algorithm. The one network with the worst algorithm in my opinion is ‘LinkedIn’ They removed the most recent from desktop but later brought it back, but I find my timeline is really old and it’s not content I am particularly interested in. On mobile you don’t have a most recent option which is terrible, this can be said the same on Facebook. Is it a design error and is it really difficult to do?
The way we can break through on Facebook & Instagram on the Isle of Man is by paid campaigns. There is some good organic reach if you run a competition and use a tactic to get the post going. I have no problem with having to pay; these companies need to make money, and money they sure do make! Facebook’s revenue in Q3 of this year was $10.3 Billion.
Facebook is by far the biggest social network on the Isle of Man; with an estimated advertising audience of 50,000. LinkedIn has 24’000 and the fastest growing is Instagram with 23,000. Bear in mind that the population is only about 84,000. The one to watch in the 13 to 25 demographic is Snapchat. They have recently mentioned they will introduce a timeline type feature in a new update soon.
So other strategies like aligning with other big pages and using their audience doesn’t work here; unless of course you are selling off island. The most value you can get for your pound in any media advertising is Facebook. We have a highly engaged audience on the Isle of Man as opposed to for example the Channel Islands. So if you have a budget, be it big or small you can make it work and see tangible results.
What makes things pop on Facebook?
‘ENGAGING CONTENT’ – Those are two simple words but a far bigger challenge to pull it off correctly. Over the last four years I have learnt so much about what works and what doesn’t. But there are times when you think you have knocked it out the park and proven very wrong. That is the great thing about working within these social networks, so many things change and you have to keep testing. Here’s one thing I would like to share with you, if you are running a Facebook ad keep checking the relevance score of your advert that will give you a great indication how your advert is performing.
Thanks for reading!