Online marketers have been using social media in a number of interesting ways in the last couple of years. From sharing their successful brand stories, customers’ reviews, offering new advertisings to using new integration ideas, they have used this arena of digital marketing to create solid brand awareness. However, they still have some great ways to go in understanding and promoting themselves on top and popular social media channels.
A few valuable tips mentioned below can help you reap good benefits of social media. Let us find out what they are:-
Bet high on LinkedIn Advertising – LinkedIn Advertising continues to be the top choice for more and more businesses as they realize the importance and value of creating a comprehensive strategy for this social media medium. Not just company’s pages, but the LinkedIn groups are also the best place to get leads because here you get a chance to create groups by topic or vertical, and then engage people. Advertising on LinkedIn helps businesses narrow down targets where many of the prospects are spending time and keeping their profiles updated. The Slide Share Infographics Player, a feature designed by LinkedIn helps marketers to leverage their own LinkedIn pages as sharing platforms for optimal viewing.
Promote your posts on Facebook– Facebook ads can sell your products, target your audience and help you have successful online presence. You can promote your posts on Facebook in three ways. One is by using Promoted Posts, second is Promoted Page Posts and third is Suggested Posts. Promoted posts help you promote your content directly in a users News Feeds where they generally focus their attention. These posts help you reach your fans and their friends. Promoted Page Posts appear in the sidebar of the Facebook and allow you to aim at markets that are not connected to your Facebook page. Suggested posts are similar to promote posts, but the only difference is you can promote to users who are not your fans or your fans friends. You get the ability to reach a wider market.
Use Tailored Audience feature of Twitter – The Tailored Audience feature of Twitter gives you the golden chance and flexibility to promote your business in the way that fits your business best. You have the privilege to choose from Website Visitors, CRM Audiences or UserID Tracking. It is not at all complicated to run these features.
All the above mentioned tips will help you get your business noticed on popular social media platforms such as Facebook and Twitter. Follow them to see great results in 2015.
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