Great new infographic from QuickSprout
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Facebook, the social media giant has already made a niche in the mobile advertisement ecosystem. There are several factors working in the favour of Facebook. Some of the top factors include its reach among avid social users, engagement and the captive audience. Facebook has no intentions or plans to stop the momentum it has gained till date. To add more, it unveiled its new venture, Audience Network at the F8 developer’s conference in San Francisco. It is a new feather in Facebook’s cap as the tool serves ads to third-party mobile apps.
The Facebook Audience Network project allows existing advertisers on Facebook to have their advertisements placed at the top of the mobile screen or in another apps outside the social media platform. Audience Network is more beneficial for marketers who know the importance of mobile marketing.
How Facebook Audience Network will play a major role in the mobile ad world?
The Audience Network on Facebook has the potential to execute against the integrated formats and personalized targeting needed for mobile ads to do succeed. It offers an option for a better ad format experience. We know customers do not love the standard ads offered to them anymore. They are always in search of something that is more customized and impressive. Facebook announced it will allow developers and publishers to offer customizable native ad formats to be filled through the network. This will help in boosting the mobile user ad experience, and witness good results. Also, the advertisers can dip into Facebook’s rich affinity data to target their ads across other mobile properties Audience Network also has a dramatic effect on the segment of paid marketing. It is a good plan to help monetize on mobile. It is a very simple way to extend Facebook advertising purchases across mobile apps. What is the best part of Audience Network is it letting advertisers contact anyone with a Facebook account even when they are not on Facebook.
What are the best ways to utilize Facebook Audience Network?
#1 Use right messages for the audience to see on mobile
It is important to put the right message for the audience. This will lead to more engagement on mobile as mobile touches are more effective than desktop messages. For maximum engagement, the videos should not be more than 15-20 seconds as users start losing interest if the videos are too long. On top of that, you also have the option of retarget as it allows you to check who watched your video and for how long.
#2Use Facebook’s cross-device reporting for more effectiveness
You will find many users who view the ads on mobile, but finalize the purchase on their desktop. But, it is really difficult to track these type of users. Facebook’s cross-device reporting is a good tool that lets you track which device users saw the message on, and on which device they finally made the purchase. The main aim behind using this tool is to track whether your ads had an impression or a click. It also has the potential to check the traffic that initiated from a mobile, but got converted on a desktop.
#3 Use mobile ads as a serving hand
Today, there are is increasing number of mobile users worldwide, but still many use desktops to make the purchase. Use Facebook mobile ads as a helping hand in desktop conversion. As the number of users on mobile phones, mobile ads can be the starting point and an indirect source of conversion to sales. This will really help when most of the conversion takes place on desktops.
#4 Make use of impressive ads
Your apps can have access to several of advertiser base. So, make sure you display ads that are of high quality and in a format that is right for you. You should be abreast with the right tactics of mobile advertisement. You should plan out more advertisement tactics in order to get the most out of the Audience Network.
Facebook’s Audience Network brings a lot of opportunity for marketers who want to get the most out their mobile marketing strategies. You can also be one of them if you want to take advantage of custom ad formats to reduce disruption. Facebook has launched Audience Network with the aim to improve relevancy of ads people view, provide greater reach for the advertisers and help developers monetize their apps.
Facebook’s mission to promote videos effectively on the platform is taking shape now. Its efforts are seriously working. And, the surprise is– it’s now challenging YouTube in video consumption. They are also actively poaching YouTubers with big subscriber basis to jump ship and join Facebook. According to a social media analytics company, Socialbakers, native Facebook videos are at the verge of giving tough competition to YouTube videos in terms of number of shares.
Generally digital marketers had placed their confidence on the YouTube view counter to judge the effectiveness of their videos success. It was considered the only vital and authentic platform for distributing and watching content. But, the recent public video data on Facebook shows that YouTube is the only platform that attracts visitors to watch videos.
Facebook’s upper hand on engagement is likely what’s compelling creators like brands, businesses and celebrities to shift their video distribution emphasis from YouTube to Facebook. The feedback received from the users was quite interesting. They said it is much easier to like, comment and interact on Facebook native videos.
According to a study, by the end of the year, the number of marketing videos uploaded directly to Facebook will outnumber to those posted on YouTube. Socialbakers also analyzed the number of video interactions between the two sites. They found the share of interactions increased on Facebook and decreased on YouTube.
If you pay heed to your Facebook, you will notice the increase of videos on your news feed. This is going to get more common now. It is a good sign for online marketers. They can now concentrate more on Facebook to populate their videos to get more viral.
As it is easier to like, share or comment on Facebook videos, your fans, users and customers can enjoy communicating the way they want. The user-friendly features will allow them to spend time on your videos and act to make decisions. Top Tip: Have a strong call to action. So, it is totally a win-win situation for you to spread more about your products and services, and get closer to your customers. Make sure you have a well produced video and a budget to promote your videos.
Majority of digital marketers have started adopting Facebook for video population. For sure, your competitors too might be using it.
Why should you be left behind?
Act now. Incorporate it in your digital marketing strategies to get good online results.
Image courtesy of StockFresh
The pressure of standing out from the others in the noisy environment of social media compels an online marketer to plan and implement unhealthy behaviours such as over posting, not engaging and just calling up the visitors and so on. Although this strategy will have a positive impact in a short term, but can be detrimental to in the long run.
I have over the time established many things that work for me. Here, I am passing my shortlist on to you to apply for your business. These tips will definitely work for your brand and help you get more engagement on social media.
You will admit quality always trumps quantity every time. Do not be in the habit of posting anything. You will be counted as a blabber mouth. Your followers will not appreciate if you flood you social media accounts with lot of posts without any reason. Your followers are always in search of quality information from your end. So you need to make sure to post relevant information to keep your customers engaged for long.
Now the question arises -How can you keep your audience engaged?
One good way of doing this is sharing trending content from your industry. Do not use your social media channels as a bragging platform. Just do not use them for self-promotion. You should also share stories and news from other valuable resources. For example, look for viral videos of inspirational moments and interesting scenarios, and re-share with your own unique spin. This will help you engage better with your audience. You can also scan news for the highest covered media stories, and add unique perspective keeping relevance to your brand.
You can also engage your audience better by hosting a contest. Contests are not only excellent way to engage but a better way to market your business. When you are hosting a contest, make sure the prize you offer is appealing and useful for your customer base. For example, if your business centres on selling electronic items, you should offer audience the chance to win latest tablets and other electronic gadgets. The contest will definitely boost your online visibility.
Keep in mind social media is a great tool for making your business grows rapidly. A good presence on social media lets your audience and customers know you are there for them. You can address their concerns instantly to give them a wonderful customer experience.
Image by kentoh via StockFresh