Content marketing is a thriving industry right now. According to latest findings, almost 90% of marketers are using content marketing strategies to make a successful online presence, and communicate effectively with their various audiences.
Looking at the brighter prospects of content marketing in the year 2015, it’s high time for you to embrace best strategies for more tangible and profitable results. Businesses from all segments are in the process of making concrete plans to boost their online marketing efforts. For example, they are increasing their budget and creating more content than before to get most out of their efforts.
Content marketing strategists have identified some top content marketing strategies to watch out in 2015. These trends will definitely help in devising strategies that will yield long lasting results.
Eager to know what the latest content marketing trends in 2015 are?
Let’s have a look what they are. Also, analyze whether your content marketing strategies cover these trends or not.
Content marketing will become more targeted and personal
Content marketing will take a more targeted seat now. It will adopt a micro-targeting approach in 2015 where businesses will get closer to their customers and know what exactly their requirements are. This is going to develop trust and customer loyalty in the long run. All this will further help businesses build up long lasting business relations with their customers.
Use of more content automated marketing tools
Today, online marketers are starting to get more comfortable using advanced technology to drive more users. It has been projected that by the year 2017, they will expand their budget on this channel. Also, it was estimated 40% of digital marketing leaders agree they need to improve their technologies if they want to do well in their industry. Use of marketing automated tool in the content marketing strategy is also a hot 2015 marketing trend. If you integrate automation tool into your system, you can enjoy the benefits of generating more conversions and revenue.
Use of more business professional writers and focus more on distribution channels
Digital marketers are now using more refined and reliable publication channels to populate their content. These publication channels give value to only good quality unique content. Looking at the demand of quality content, businesses should concentrate more on building their own team of content marketing. This will help them to create quality content for engaging audience. It has also been projected that marketers will more focus more in 2015 to distribute their content on top distribution channels for the targeted audience.
Content marketing and social media will go hand in hand
Digital marketers in 2015 will understand more about the importance of social media and are going to use it as a very vital distribution channel. They will see more business coming their way if they use top social media platforms in their marketing strategies.
Content marketing is definitely evolving in 2015. So; it’s high time for businesses to make best use of these strategies to take their business to the next level.
Take a look at my Blog – My Digital Domain – Derek Richardson for some interesting infographics.
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