Social Media Marketing Consultant
My challenge and focus is to fashion, coach and manipulate new media platforms that include global, digital and corporate realities.
Simplify put – I edify businesses on how to have a conversation with their customers in the Social Media space.
What follows is improved sales and a real relationship that brings with it bona fide retention.
I offer Social Media Strategy, Implementation, Social Campaigns & Training and have been building online communities since 2004.
Email me: studio at derek-richardson.com
Who is Derek Richardson? More importantly, what makes him matter when it comes to deciphering the conventional and turning it into the extraordinary, no matter what the media?
Simply put; he’s essential to all business. His skill is that of lateral new media specialist. By first interpreting what the need is, Richardson then sets about building communities out of a virtual reality understood by precious few.
20 years ago he went terrestrial, delivering decisive radio to a market hungry for personality, one that could actually speak to a market that appreciated and celebrated genuine aptitude.
Over the past two decades he’s travelled the world, being affected and effecting lives armed only with an uncanny knack to read, tap in and develop media solutions that ultimately affects the bottom line. His passion translates to the collective good of those who look to engage, or be engaged with; either by plugging in, logging on having him interpret an environment that is as volatile as the world’s stock markets.
Today Richardson’s based in the British Isles, on the Isle of Man. Having risen to the call to take his production, DJ’ing and media insight to the world. Having relocated from South Africa in mid 2008, he headed to the very markets he’s been feeding off of for close on twenty years.
From being one of the first radio personalities in South Africa to make the jump to retail compilations, he played in the dance arena for the better part of his South African career, releasing 23 successful commercial dance compilations under the moniker “TheBandit”. He has also partnered with some of the worlds biggest record labels, including Ministry Of Sound, Virgin and EMI Music. With guest appearances around the world alongside the likes of Paul Van Dyk, Carl Cox, Pete Tong, Judge Jules and David Morales he’s carved out a space, that for close on two decades, Richardson continues to champion.
From dance to digital, to analogue and back again, Soundrepublic.co.za was born as a brainchild that has, since inception, connected more people to the first-to-market podcasts, streaming audio, Facebook, blogging and Twitter-friendly content offerings – all tailored around the topical. After all, the digital world is where those connected ingest, digest, and more often than not, real-time eject media that’s perceived as noise or littering their landscape – a place fraught with pitfalls and misinterpretation. Today, armed with an impressive library of more than 100 editions, soundrepublic.co.za attracts 10 000 new listeners every 30 days.
Understanding and respecting the space in which he manoeuvres has allowed him to successfully apply and play to some of the biggest corporate institutions (including the largest telecoms player in Africa, TELKOM, and digital print media specialists South Africa Computer Monthly (SACM) – empowering and compelling each to engage within a space that either has never successfully been able to gleam real insight from and penetration in to. For TELKOM he produced the ‘DO Music’ Weekly Update, a 30-minute audio package targeting and unpacking new releases on their music portal. For SACM, he fashioned a unique podcast that Richardson co-presented and produced, into a 30-minute monthly technology update.
As a well-established Twitter resident and traffic conduit, the free social networking micro-blogging service has seen him challenging the 140 character-in-length text-based tool. As with all platforms Richardson looks to understand and exploit each. This requires the study of the language of each community, and then for him to translate and talk to them all directly.
Today it’s not enough to merely understand the digital domain, it’s critical to captivate. Richardson has grown my own website from an already impressive 40 000 to an astounding 500 000 unique users every 30 days by practicing what he preaches. In understanding and implementation of the right media tools, in the right environments at just the right time, he’s sharing his virtual vision with the world.
Richardson’s challenge and focus is to fashion, coach and manipulate new media platforms that include global, digital and corporate realities. Simplify put – he edifies businesses on how to have a conversation with their customers in the social media realm. His goal is to educate you and apply relevant technology tools into the DNA of your overall communication strategy.
Some career highlights to date:
· DJ on 5FM (South Africa’s biggest national pop music station) for close on two decades
· Played to more than 30 000 Knebworth concertgoers
· Compiled, mixed and released 23 chart-topping dance compilations
· Played alongside the very biggest names in the world of dance music including Paul van Dyk, Sister Bliss and Judge Jules
· Guested on Ministry Of Sound’s weekly global broadcasts
· Launched the first commercial dance podcasts in South Africa
· Launched and grew www.soundrepublic.co.za and his web dominance from 40 000 to close on 500 000 unique users monthly
· Consulted for some of SA’s biggest corporate companies, including the telecoms giant TELKOM
· Director of Social Media at an Isle of Man agency
· Worked with 3FM, Isle of Man on-air and online
· Social Business Consultant
Since 2005 Richardson has been building online communities for the likes of:
· Isle of Man Tourism
· Paragon Recruitment
· Isle of Man Stamps & Coins
· Tracey Bell
· Holidays First UK
· Cowley Groves
· OSA Recruitment