Digital Marketing may seem overwhelming with so many changes taking place so quickly. A good digital marketing strategy will help you stay at the top in your market.
There was a time when very few companies knew about social media. But, today, it is reigning supreme. It has evolved a lot over the years. Latest trends show that it will continue to perform well in the near future. Keeping this in mind, it is important to stay abreast with the latest social media changes. There are a few updates which you cannot afford to miss if you want to earn best results from your social media efforts.
Social Media is no longer free for those seeking good results
There was a time when social media was advertised as the best solution for marketing as it was not only instrumental in bringing great results, but was free too. Although social media is technically free for use, but social media marketing is not free. The year 2015 is projected as a year of paid magnification for social media. Although you can still use your social media accounts free, but paid advertisements on top platforms like Facebook and YouTube will aid better in your marketing. If you are not taking advantage of these trends, you will lag behind in the race. Even, the social medical platforms are helping brands in planning effective advertisements. For example, Facebook is ready to help businesses with its release of conversion lift measurement. The tool provides data on the number of people who saw the advertisement, and made a purchase either online or in a physical store. Another new metric is relevance scores. It is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be.
More preference to visuals
It has been projected the major social media platforms will start giving more preference to content having more visuals this year. Get more creative to embed videos and images in your social media posts. This will make your content more effective, and drive engagement. Twitter recently announced video embeds for sites.
Content needs to be better to prevent low engagement and poor reach
You need to create rich, fresh, shareable and engaging content to conquer social media. Make sure not to make any mistake by posting boring topics. If you do so, be ready for poor engagement and reach. So, be careful about the content you will be using on social media advertisements. You should also be careful while choosing topics. Make use of informative content. For example, topics that provide solutions, posts that educate visitors on specific topics and catchy video content are more effective.
Lay more stress on social media signals
Social media signals play a major role in rankings. You cannot deny the fact that the shares and retweets a page receives can play a major role in indexing content. Take good steps to improve your social media signals. You can request your followers to share your content or even ask your followers interesting questions to boost engagement.
Social media is evolving at a fast pace. It is important you stay at the top as the changes occur, and are flexible enough to adapt changes taking place.
Best of luck for your social media marketing efforts!
Derek is Social Media Manager at Home Strategic – Isle of Man
Take a look at my Blog – My Digital Domain – Derek Richardson for some interesting infographics.
Image via StockFresh